My son LOVES this toothpaste. I actually finally started to trust him to brush his own teeth. This toothpaste cleans while also tasting and smelling good. The tube is very kid friendly and easy to use. Quality kids toothpaste without breaking the bank.

I would rather not give my child toothpaste with fluoride, so I chose to do some research and found this brand. This is the fresh watermelon flavor. Removes plaque, tastes great, polishes, and brightens. No dyes, no fluoride, no parabens, no gluten, no sulfates.

This was for the rainbow tube. My super fussy daughter loves this toothpaste. She doesn’t mind the taste and loves the colour of the tube. Encourages her to brush without complaining of any strong minty taste like other brands