Organic and All NaturalHealthy Valley Organic Oat Bran Flakes Baked Multigrain Cereal provides smart, delicious nutrition. Whether you enjoy them for breakfast or a snack, our deliciously crunchy and satisfying cereal is ideal for a healthy lifestyle. We are committed to providing you with foods that contain wholesome, organically grown ingredients that are good for you and environment. In Healthy Valley Organic Oat Bran Flakes Baked Multigrain Cereal, there are: No potentially harmful pesticides No highly processed ingredients like high fructose corn syrup No artificial flavors, colors or preservatives Our Nutrition Scorecard ensures that this cereal is: Low in sodium Low in fat Lower in sugar than previous formulation An excellent source of fiber An excellent source of 6 B vitamins All the benefits of fiber, and great taste, too These hearty, delicious flakes have 29 g of whole grains in every serving. Health Valley Organic Oat Bran Flakes Baked Multigrain Cereal is an excellent source of fiber (5 grams) and has the benefits of 1.1 grams heart healthy soluble fiber (beta glucan) from oats and oat bran. Soluble fiber from oats and oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.