I bought this shampoo and matching conditioner on sale at Ulta on a whim and I'm so glad I did!! Been using for over a month now and my hair fallout after washing is significantly less, possibly better than ever!! And my hair just feels healthier using this line, Idk how to describe it. The smell doesn't wow me, it doesn't really give any added volume or bounce to my fine hair, and I can't skip more than a day between washes. BUT the drastic improvement of fallout and the fact that it doesn't irritate my scalp or break me out makes it a winner in my book!!