My hair has been so damaged since last summer when it was bleached. It got to the point where I stopped doing my hair all together, because I was so disgusted with how dry, brittle, and broken my hair was. I started trying different shampoos/conditioners to start to try and repair my hair. I had been using the Organix brand, but I saw this one at target and it was $2 off of $8.99 so I decided to give it a try! During my first wash with this shampoo, I immediately fell in love. The shampoo gets so foamy and it felt so good to wash my hair. After using the conditioner, my hair already felt slightly more moisturized. I did read reviews about this shampoo that says they put argon oil after they washed their hair, and I do feel that my hair felt more moisturized with adding argon oil afterwards, but even just with this shampoo & conditioner, I felt a difference in my hair. I am in week 2 of using this brand and my hair feels a lot better than it did before.