Have literally fallen in love with this product. Have always used expensive salon brands, and decided to try this cheap product on a whim when I saw it at Ulta. I have thin, fine hair that loses volume quickly, and my main goal is shiny, smooth hair. I am IN LOVE with this shampoo and it's conditioner partner. It smells AMAZING and has replaced all of my other shampoos with this one as my daily. My hair is soft, maintainable, and deliciously smelling. Highly recommend this product!