I only recently discovered HASK products because my local Target started carrying the brand. I saw this and I was sold by the fact it contains argan oil and promised "stronger smoothr hair", also was a steal at $1.99. The product has a smell which I'm not particularly fond of. It smells like an earthy type of citrus... but not like a fresh citrus more like incense. The formula is thick and creamy so I only had to use half the packet on my long, fine, curly hair which was nice. I followed the instructions and left it in for 10 minutes while I showered. The first thing I noticed when I rinsed my hair was that the conditioner was now a dark pink instead of white because of my hair color. This stuff made my red hair fade worse than anything I have ever used. Once I was ready to brush my hair I could barely get a brush through it (which never happens). I was left with frizzy, dry, stripped feeling hair and honestly there was no difference in shine until I applied the serum.