This is a great low calorie, high protein option for ice cream lovers such as myself! I tried it after seeing friends rave about it on social media. It's worth the hype for me! I microwave it for a few seconds since it IS very solid when it first comes out of the freezer (like it says on the container) and this gives it the perfect, soft ice cream consistency. The birthday cake flavor is delicious and really does taste like birthday cake. I like that each serving is so low calorie, although I have gotten a bit carried away and eaten the whole pint a few times (at least it's under 400 cals!). My only complaint is that the price is so high, so I try to find it on sale when I buy it.