This purple shampoo smells clean and just as good as a high end brand. I enjoy how brightening it is for my hair. I also enjoy the sleek packaging and the price on this product. It is an easy repurchase for me.

Honestly, I love purple shampoo 💜 but this one is not nearly as effective as others. It makes my hair feel greasy afterward. It is nice packaging but in my opinion, it's not worth purchasing. I could recommend some other super great brands, this brand sounded great and looked great, I truly thought it was going to BE GREAT, but like I said it left a greasy residue I hate how it made my hair feel after washing your hair it shutoff NOT feel AND look like it needs to be washed again. I DON'T recommend this.

One if the best smelling shampoos I have smelled.It last all day and makes my hair so soft and smooth.Easy to brush out after use.I highly recommend this shampoo.