Your Choice. Your Hair. Your Rules. For All Hair Textures. Free of Parabens, Sulfates, Sodium Chloride, Phthalates and Artificial Colorants. Biodegradable. Rich in Botanicals Go from flat to full! This gentle sulfate free shampoo boosts volume and plumps up strands delivering body and shine while thickening hair with wheat proteins, aloe leaf and jojoba extracts. Who is it for: Straight wavy textures and fine, thin, flat hair. Safe for hair that has been color, chemically or keratin processed. Curly and kinky textures use occasionally, as a treatment to remove product buildup. No Animal Testing.