Great for puppies & washing faces Gentle, tearless formula Fresh baby powder scent Made exclusively for PetSmart Mild, non-drying shampoo cleanses your puppy's coat gently. Great for using during your puppy's first year or to clean your adult dog's face without stinging their eyes. Has a fresh baby powder scent. Safe for dogs and puppies 6 weeks of age or older. Made from human grade ingredients Formulated with coconut based cleansers Will not wash out topical flea and tick products pH balanced for your dog's skin Cruelty free Paraben free Ingredients: Purified Water, Coconut Based Surfactants, Fragrance, Dmdm-Hydantoin, Tetrasodium Edta, FD & C Blue 1 Directions: Using warm water, wet puppy thoroughly. Apply shampoo from tail to head. Gently massage deep into coat and skin. Avoid contact with puppy's eyes. Rinse well. Repeat as needed. Safe for frequent use.