I don't consider myself too much of a coffee snob, I love Starbucks & hate Dunkin Donuts if that tells you anything. But let me just say that I was thoroughly and pleasantly surprised by how good this coffee was and how much I enjoyed. I even gave a couple cups to a few coworkers and they too were blown away at how great it was. I've only purchased Starbucks Veranda Blend for a year or probably longer but I actually just purchased another flavor of Great Value coffee, Triple Chocolate, which is also a medium roast over Starbucks again. Can't wait to try it!