Great Value cheddar cheese is a great choice when you're looking to save a few coins and want great cheese taste!. I may prefer to buy a national label brand of cheese but I do find that I buy great value most often. The flavor is smooth, savory, and very much the tang of cheddar cheese. I can't even tell if there is any difference when melting it. You need bulk cheese? Go for Great Value, you can't tell the difference. Cheers!