This is my favorite coffee in the entire world - and judging by how little is always in stock at my walmart - it’s a lot of other people’s favorites as well! It has a hint of French vanilla that isn’t overpowering, so if you were to add vanilla soy milk (like I do, personally) it enhances the flavor. But if you were to put in other flavoring, it wouldn’t overpower it and create a gross flavor. It’s rich and smooth. My favorite is when the coffee is brewing and you can smell the French vanilla aroma fill the kitchen. If you haven’t tried this - definitely go for it! From one coffee lover to another!