Very impressed. Pleasant to use, not highly minty , very neutral taste and best of all it does not contain fluoride. I've used about 3 or 4 tubes at this point. I believe they also have a mouthwash but I haven't seen it anywhere and would like to try it. I would recommend it but it might not be minty enough for people that are accustomed to the big brand toothpastes.

Love the fact that this tastes and has the texture of “traditional” toothpaste. It’s smooth and not gritty but has a nice minty, non overtly sweet taste to it. I feel like my teeth are clean and they feel smooth post brush. I also like that I don’t have to deal with a tooth “dirt” so it’s not messy at all. It has all the ingredients needed to provide tooth care that you need. Happy I found this toothpaste.