Great price point. I like the packaging and the dispenser. It is easy to use which is always nice. There is nothing worse than loving a product and not the packaging. However the entire line is packaged in very unique containers with very vibrant colors. I personally don't mind that but I could see where consumers my age would think this line is for the very young. It probably is their target demographic, but listen up ladies the root boost and all the volume products in the bright yellow works great on my 49 year old, chemically treated, fine, short hair. Not sticky. Very little build up. So I don't have to wash my hair all the time. I get compliments on my hair daily. The negative is this particular product is hard to find. It is however at Ulta.