I have been using Goldwell color ever since I started back with highlights. I cannot say enough good things about this product. I sometimes use it even when I don’t need the color, but just want to condition my hair. This permanent color gives excellent coverage and it is long lasting. After I rinse the product out and blow my hair dry my hair feels so soft and it is full of body and volume. The Top chic line has a wide array of colors and it is especially great for its coverage of gray hair. Many times the gray hairs are so resilient and cheap color leaves those grays tarnished and bronze colored instead of covering them, but not with Goldwell. This product is revolutionary in hair color and I would never go to a salon that did not carry it. The results are worth every penny and once you try it you will never go without it!