I have actively been bleaching my hair for the last 2 years, with over 5 years of bleaching it in total. This shampoo and conditioner is used by my hair salon and the way it makes my hair feel is incredible, I just had to buy it myself. The bottles are huge so last a good couple of months for me (I wash my hair every other day), and they smell great. My hair has never been in such good condition. Definitely recommend !