I will not purchase any product made by GNC Pet because they sell products like this. Because we as humans frequently eat an imbalanced diet, most of us need multivitamins to get all of our nutritional needs met. GNC Pet has taken our assumption that a daily vitamin is a normal thing to take and applied that assumption to our pets. Pets who eat an appropriate amount of a commercial diet do NOT need a multivitamin - their food is balanced to contain everything they need (and is required by law to meet their needs!). Feeding a multivitamin can actually harm your pet by overdosing on certain vitamins or minerals, especially when marketed as a "treat." F for you, GNC Pet.