This stuff is expensive and it isn't as viscous as your typical serum- it's more like a cream. All that aside, it works well for me and it smells pretty good too. I have used it in conjunction with the matching shampoo and masque, sometimes conditioner too. I've currently got pixie short hair like in my photo but have used this line when my hair was in a straight chin length bob and it worked well then too. Currently I use it to produce a bit more texture and create a common bond between hair strands. This would clearly not be the advertised purpose of the product but hey, it works. What I most liked about this when my hair was longer is that once dry, your hair appeared silky and shiny but not over the top so- it still had a natural French sort of lived-in appeal to it. The fragrance is not coconut alone but a bit warmer- almost creme brûlée-like. Creme de Coco by Bumble and bumble still is my fav fragrance for a hair range.