I never thought I'd enjoy something more than Pocky or Yan-Yan dipping cookies but I love Pejoy! I grabbed some that were matcha flavored because matcha flavored anything is my favorite. I have since purchased the standard chocolate and of course was not disappointed. The flavor is much less sweet than Pocky as the focus is on the biscuit flavor and crunch on the outside. The inside provides just enough flavor of chocolate that doesn't upset the balance between biscuit and cream. It's a lovely treat with tea!