Smells like a real fresh Vanilla Cupcake. This product is fabulous. The aroma permeates the entire room with the smell of vanilla cupcakes baking in the oven. While this seems like the obvious statement, I'm noting this here since the description claims it burns for 75 hours. I've found this to be more like 45-50, even with trimming the wicks. Still, the scent is lovely, and the jar candles style a bit more elegant than the pillar style.