Unlike other shampoos, I can see the effects of using this shampoo. My hair falls out easily and it strengthens my hair overall. I enjoy the scent of the shampoo and I have rebought this shampoo many times. The other shampoos and conditioners from this brand are great as well!
Giovanni is my go-to brand. Not only are they a non-sulfate brand, but they smell amazing, and do such a great job at doing what you need them to do to your hair. Whatever your concern, Giovanni is the go-to brand.