Magnetically Charged Hair Care for Naturally Beautiful Hair Just a Gioism - It s Not an Optical Illusion, it Just Looks that Way. Safe, gentle effective for all hair types. Lauryl and laureth sulfate free. Contains certified organics. The Energy of Physical Change The energy of nature and science combine to achieve physical change within damaged hair. How? Magnetite! This polarizing energy while repelling negative charges to create strand-by-strand conditioning. Proteins fill in ravaged hair to smooth and soothe. Moisture rich micro-magnets build strength.&nb.