I got to try a sample of this lip baby at Macy's. It felt so soft, so velvety, so luxurious, and the color red was to die for. I shopped through the mall while drinking a lemonade, eating lunch, and by the time i left the mall, the lipstick was still on. wow. This lippy is very expensive, but well worth it. I couldn't afford to buy one at the time, but the sample made me fall in love. My only complaint is the price. I wish it wasn't so expensive so all women could experience the armani lipstick. Alot of women are on budgets and cant splurge on a 40$ lipstick. You pay for quality, i understand, but its not our fault we cant afford it.