I have been using this for 1 week now and I am finally seeing some relief in my bikini area from ingrown hairs and razor bumps. I roll it on right after shaving when i get out of the shower. It definitely burns a little at first application, but it fades away as it dries. It treats your hair follicles by drying them out and all my areas of irritation have quickly started to heal. Some might call this a fancy toner, but I was using plain Witch Hazel and not getting these kind of results. I thought $10 at ULTA was too much, but I am so glad I bought it!!