Worth every penny. I've had mine for several years, over 5. I would never buy another brand. I've heard compared to chi, chis get replaced several times during the life span of a ghd. So yes, you may save money initially by buying a chi, but the ghd will last much longer, thus saving money over time. I've let several friends use my ghd, and they always fall in love! Thick hair, short hair, long, fine hair; everyone loves it!