Cher is one of my favorite purple/mauvey lipstick colors that I own. It goes great with almost any eye look, and is super flattering on my pale skin tone. Again, the formula can be a bit dry/flaky, but for the price and color this is one I will repurchase when it runs out.
Cher is my fav colour from Gerard cosmetics. The constituency of the liquid lip is very silky and smooth. It does tend to fad pretty quickly on myself but the positive is that it fades 'nicely'. As in it doesn't crack of flake away