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Generic Value Products GVP Conditioning Shampoo 33.8 oz.


4.6 out of 5 stars
  • 5 Stars69%
  • 4 Stars31%
  • 3 Stars0%
  • 2 Stars0%
  • 1 Star0%
4.69 / 5 based on 16 Reviews

Product Description

GVP Conditioning Shampoo brightens dull or faded hair color. Compare to Clairol Shimmer Lights Original Conditioning Shampoo and save! see more...

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Generic Value Products GVP Conditioning Shampoo 33.8 oz.
Generic Value Products GVP Conditioning Shampoo 33.8 oz.
Reviews (16)
Q&A (0)
Media (4)
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sierra n.
Kingston, OH
218 reviews
Beauty Junkie Expert Level 3
This product does it's job so well I have highlights and it keeps them bright the only thing I don't like is it dry out my hair but for the product it's amazing.
Jasmine O.
Memphis, TN
103 reviews
Beauty Junkie Expert Level 4
I bought this as a dupe for the original shimmering lights shampoo since I'm on a budget. This stuff smells amazing and does what it's suppose to do. I bleached my knots on my frontal and a couple of the bundles of hair. This I used as a follow up and let it sit for a couple of minutes. It helped to take some of the brassy/yellow tones out. I would recommend this product to anyone who is on a budget and still wants a quality product.
Amy H.
Sunset beach, NC
110 reviews
Beauty Junkie Expert Level 2
This purple shampoo is the best I've used. It keeps my blonde bright and prevents my hair from becoming yellowy and brassy. It can be a bit messy and doesn't smell the best but it's worth it because of how well it works.
Brittany P.
Portsmouth, OH
329 reviews
Beauty Junkie Expert Level 4
If it wasn't for this my blonde hair wouldn't stay in as long as it does! This stuff is amazing!!! I usually apply once a week it all depends on how brassy my hair looks and bam my hair is back to shiny! I'm very satisfied!
May V.
42 reviews
Beauty Junkie Expert Level 3
Inexpensive and does the job keeping your blondes and silver from turning brassy. I wash my hair 2x a week and every time I wash it I use this purple shampoo with Sally's tea tree mint to help my scalp. It is a bit drying as others mentioned but nothing like a good conditioner or repair mask that can help hydrate your hair. Also with the big bottle I like to use the 1 gallon pump to help dispense the product because it is pretty big.
Teresa j.
Ontario, Ca
8 reviews
I have platinum bleached blonde hair and this shampoo is AMAZING. I am constantly buying it since I started bleaching my hair at 16. I just mix a little bit with my shampoo and wash it out. I don't even use the conditioner... and it turns out great. I only use it when my hair starts to look yellow and it makes it white again! I love this stuff.
Anna Louise A.
Paint Lick, KY
37 reviews
Beauty Junkie Expert Level 4
This was a leap of faith for me, "Generic," when it came to keeping my platinum locks, was scary, but, it was under $10 so why not give it a shot. I was pleasantly surprised. This is now my go to toning shampoo, and trust me, I have tried them all. This shampoo tones, AND cleans my hair, as a shampoo should. Too often I find a toning shampoo that tones, but doesn't wash, this does both, and for a fraction of the cost.
Morgan M.
Bellevue, WA
10 reviews
This is a really great deep purple toning shampoo. I do suggest not using it more than a couple times a week even if you're the kind of person that has to wash their hair every day. It will start to turn your fingernails a purpley color. It's perfect for platinum, grey, lavender, or a bluish toned hair. The only reason why it's four stars and not five is because it can make your hair very dry, another reason not to use it more than a couple times a week.
Justice E.
100 reviews
Beauty Junkie Expert Level 4
This is the best purple shampoo I have ever used! It's a generic brand but works just as well as the shimmer lights purple shampoo & also like half of the cost. It definitely gets rid of all of the brassy tones in my blonde hair & makes it as much of a cool tone that it can get with just using shampoo!!! I would definitely recommend to anyone with bleach blonde hair.
Rachel R.
206 reviews
Beauty Junkie Expert Level 5
This is my go-to shampoo for toning. I have bleached my hair several times throughout my life, and I always reach for this product. It's a great dupe for the more expensive product.
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