This was my favorite go to cereal growing up. Other kids were getting sugary fruity marshmallow filled cereal, and I was all about some Kix. About 3 months ago I got it, thinking my toddler would like it. For some reason it taste sweeter than I remember it. Maybe my taste buds changed since i was 9, but it taste very different to me. My son is in a picky toddler phase and wouldn't even try it. Maybe I'll give it another try in a year or so.