The color is beautiful! I’ve used it for years and it does not require you to bleach your hair for a vibrant red! The application process is very smooth and easy to follow and I absolute love the scent of the deep conditioner!

Favorite hair color ever. I love this box dye in general compared to all other box dyes, it’s the only one i’ll use. It’s so great because the oil added in the box is so good for your hair and leaves it feeling so healthy. The best part of this one tho is the color, it lasts super long even on more medium bases, and I get an insane amount of compliments on it. Love

I had to have a darker red than i did for my job . This is with flash on. My hair feels so soft after using and it's a perfect red for a fancier job setting