The best hair dye ever! My hair completely changed color in less than an hour. My hair was completely virgin, and the best part was that I didn't have to use any colorant, since this dye doesn't require it. I would use it again a thousand times over. It's super easy to apply, so you can do it at home. Highly recommended.

I liked it but I wanted it brighter than it was I like bright red hair I get a lot of compliments on my hair when it’s red and bright the coverage was good it got all my roots and lengths scent smelled good and application process was pretty quick

I have medium brown hair to begin with, but wanted more of a red tint without going full red. I thought the shade balance was great, especially since the dye I used was for dark hair and it came out just like I hoped! Was kind of nervous to dye it without bleaching first, but I liked it!