When I was sick of dealing with my roots from my big-blonde excursion, I went straight for this box and I couldn't recommend it more. It perfectly took me back to my natural color, even though the box looked slightly darker. When it faded, I had a nice golden hue underneath, but it wasn't obvious I was hiding some mistakes with bleach. Easy to apply, as along as you follow the instructions. And even then, any mistakes were easily washed off.