It is free of dyes and its gentle cleaning power leaves clothes with a light, fresh, clean scent. Compatible with regular clothing products. It worth the value of money.

I love this detergent I reallllly wish they would sell this at other stores other than target!! I can’t find it anywhere else but I love this it’s sooo good

I only wash laundry in cold water and feel confident using this product to make sure all my laundry is clean and fresh smelling. Entire family uses this product.