For years I used a different detergent. It had pretty much gotten to where I could no longer smell it unless the clothes were fresh out of the dryer. On a whim (more like on a sale), I bought a large bottle of Gain. I will never use anything else! I've even gone all out and purchased the Gain fireworks and dryer sheets. When I open my closet door, this amazing scent hits me. It's not really overbearing, just this crisp, fresh scent as opposed to stale closet odors. I swear if they made a perfume, I'd buy it. Buy it and you'll not be disappointed! But in case you are, you can send yours to me!