I really like the gain fabric softener, as well as the gain detergent. I was trying to find a detergent that smelled clean, and kept smelling clean and fresh for more than just a day. Thats when I found Gain. The detergent works great, and if you use the fabric softener paired with it, it makes the smell more potent, as well as last longer. I really like using it on towels and bed sheets. Its a great smell to fall asleep to, and the fresh clean smell lasts. I have a HE (high efficiency) maytag washer, and so I made sure to buy the Gain detergent specifically approved for HE washers. Then, I was looking for the softner, and I didn't see the HE logo on the front like the detergent has- I was concerned they didn't make it approved for HE use. However, once I turned the bottle over, it was right there on the back that it is safe for HE washers. Thank goodness, because I wasn't sure what I'd do if I couldn't use the gain softner too. I used to use Tide, downy, purex, or snuggle- but Gain takes the cake with the long lasting great smell.