Plaque-Blocking Technologybr Clinically proven to: Help prevent and treat gingivitis caused by plaque build up* 2 Significantly reduce bleeding gums up to 36% 3 Protect teeth and gums from plaque causing bacteria* Plaque and bacteria build up on teeth, which could lead to gingivitis. G-U-M PerioShield Oral Health Rinse breaks down plaque, making it easier to remove. G-U-M PerioShield creates a protective barrier around the teeth and gums to continually keep plaque and bad bacteria away. Contains 2mg delmopinol hydrochloride per ml. Delmopinol molecules bind to plaque-causing bacteria from attaching and growing on teeth and gums. *Data on file. When compared to Oral Rinse alternatives. Data on file.