I’ve tried a lot of toning shampoos, but my search for the perfect purple shampoo is over. This bottle lasted me about 6 months, if not longer, using it every other wash (plus toning after dying), so it’s well worth the price. I recently bought a 1L bottle of this, and no doubt it will last me well over a year.Fudge Clean Blonde Violet Toning Shampoo is a must for any light haired ladies and gents. It works amazingly, it smells gorgeous and it’s brilliant value for money. I’ll never waste my money on cheaper toning shampoos that you have to use half a bottle just to see a small result again.