I’m so glad I tried this product. I’d used purple shampoos before and they did very little to nothing, but when you see the colour of this compared to them you understand why. This is a super vibrant and deep purple colour, almost just looks like you’re putting a deep purple dye onto your hands. I did a colour remover from pillarbox red and it left my hair straight yellow!! (See video). I used this, left it on my hair in the shower for around 10/15 minutes whilst I did everything else (I knew it needed a long time, I wouldn’t usually leave it that long) and it came out as the bottle says - a clean blonde! I did have doubts it would be able to tone my yellow but I shouldn’t have worried, it worked perfectly as always. I wouldn’t recommend leaving it as long if you already have light hair as it will definitely get a blue/purple tinge to your hair but if used correctly this can bring you up to a gorgeous level 9 easily! Sometimes it’s even gone white for me! It smells great too. It may be a little on the expensive side but if you want something that actually works, this is what to invest in 100%.

Use this to remove the yellow in my hair. Have used this for many years and am very satisfied! It gives me exactly the clarity and shine I want for my hair. I like that it turns a little purple in the hair.

This is the best purple shampoo I’ve ever used! It really keeps my balayage looking fresh. It really gets rid of brassy tones after just one use.