Great shampoo I love how it’s sulfate free, I work in a hair salon and everything we use is fudge it’s my favourite shampoo brand

I absolutely love how my hair feels after using this product! Would 100% use it again!

I am basing my review on the violet shampoo! It has a lovely scent and keeps my hair colour fresh and my blonde has the perfect ashy tone I want. It doesn't lather very well as you are not supposed to use a lot - using too much can make your hair purple!! It is rather pricey at 12.95 per bottle however it lasts a good length of time.