Reviews

No complaints on this one. Keeps my blonde ashy and can build to a purple tint if that’s what you want. It doesn’t really make any difference to my natural hair but good for the bits that have been highlighted

My hair is now very ashy. I've curly hair and I love it! I leave it in my hair for 30min minimum so it pulls al the yellow out of my hair. Afterwards my hair feels like straw, so use a good conditioner!

I recently had a balayage done and was told buy this shampoo to help lift the colour for my next visit, I love and it smells so nice!!

This is a great silver shampoo. Just remember to use gloves because the color sticks like glue and nobody wants to walk around with blue hands. And leave it on just for a short time first, this easily turns hair blue/purple if you're not careful.

MY go to toning shampoo! I have light bloned hair lines. I haven’t noticed any dryness in my hair after wash and I move the result everytime I was my hair! And I alao use the condinitoner of the same brand for my hair toning. I’m in love! I has made the lines blend perfectly to my own dark hair! And I’m going to bleach the liner more and it’s good to know that I can trust this brand💜

The best! Keeps all the yellow tones out of my hair and makes it look lively and blonde/silver

This is by far the most AMAZING purple shampoo I have ever used! It’s so pigmented that you only need to use it maybe once a week (or even longer than that depending on the colour wanted) I would highly recommend this product to any blondes out there! You’re missing out if you haven’t got it!

Amazing keeps my hair blonder while I don’t go to hairdressers I have a dry scalp and it works brilliant I love this product and would never improve, The more you put on the more effect comes out I am very satisfied with this product .

MY FAVOURITE EVER. This shampoo it the only purple shampoo I’ve ever used that has made my hair feel salon soft after using it. It doesn’t dry out your hair no matter how long it is left on for and it also smells amazing😍 the price is fab for how long it lasts!

The best shampoo for any blonde! keeps my hair lovely! id improve the smell if anything but stoll a geeat product! i know alot of girls who use this and would reccomend it to anyone atall!!! best product