No complaints on this one. Keeps my blonde ashy and can build to a purple tint if that’s what you want. It doesn’t really make any difference to my natural hair but good for the bits that have been highlighted

My hair is now very ashy. I've curly hair and I love it! I leave it in my hair for 30min minimum so it pulls al the yellow out of my hair. Afterwards my hair feels like straw, so use a good conditioner!

I recently had a balayage done and was told buy this shampoo to help lift the colour for my next visit, I love and it smells so nice!!