I've loved this gum my entire life; all of the flavors are delicious and the packaging is super cute (not to mention how each stick of gum is awesomely Zebra striped!). The only downside is that this deliciousness lasts all of about 25 seconds and then it tastes like you are chewing cardboard. Please, Fruit Stripe Bubble Gum... Please, for the love of Universal-Gum-Chewing... Please... figure out how to make these fantastic flavors last!