My cat loves this stuff!!! I think he hates the really hard stuff & this is easier for him to chew, what Loki wants Loki gets! Reasonable priced & the cats on the packaging are my favorite so it’s a plus for cat mom too!

The appearance of the food must be good because the kittens choosing the hard food over the soft food. The appearance of it looks like every other cat food, hard and colorful. They seem to digest it fine, but their poop does stink a little bit more than normal. And I’m not sure if it’s helped their coat or anything.

My cat Silver absolutely LOVES his Swirlers dry food. I love that it is cost effective, easy to find in store and has easy to read packaging. Silver loves it because it gives him energy to play but doesnt leave a residue in his bowl once he's done eating.