Not only does this product work (and have an incredible smell - seriously, its like grapefruit heaven) but it actually works incredible well! I usually apply this to my hair when it is damp, and then braid my hair into French braids. After a few hours of drying naturally, I undo the braids and discover perfect, soft, non-clumpy loose wavy curls! Not to mention that my hair smells incredible! If you're looking for a hair product (especially a cream) that provides a great deal of hold without the FEELING of hold (that is, there is no crunchy/crusty/stiff feeling) you should absolutely give this product a try! This is one of Fekkai's products that I'd buy over and over again!