I understand why the woman says she puts it on everything. It has a good taste for hot sauce and you can use it either as a marinate for food, a kick in a dish or a condiment you put on your food. The versatility makes it a better value for a product. The price is also not outrageous so you don't feel like you're getting ripped off like some other high end hot sauce brands make you feel. It also comes in different sizes so if you wanted to try it it came be a small bottle.