1. Style and Offerings: Forever 21 caters to mostly young people. If I had to put a label on it, I would say that between the ages of 16-25, you'll like shopping here. Any older and you probably won't like what they have to offer. Lots of crop tops, mini skirts, tight fitting t-shirt dresses, sheer tops, and snarky graphic tees. You'll also find a lot of gorgeous jewelry, but don't count on it lasting for a long time. Most of the jewelry I've bought here has been less than $3 per piece and lasted about a month before oxidizing. They are definitely more on the "trendy" rather than practical side. You might find some stuff you can wear to work, but it won't be that great of quality. When I go, I like to stock up on scarves, facial products, and novelty socks. They have a great selection of all of that. Their plus-sized section...I'm not sure I'm comfortable with most of it. I straddle the line between the straight sizing and plus sizing so I go between them both. Their in-store selection for plus size is slim and most of it isn't flattering. Online it seems to be a mixed bag. When I'm there, I tend to stick to the regular sized clothes because there is more to choose from.
2. The Store: It's overwhelming. I don't know where to look first, and I feel like I'll spend centuries in there if I don't have a plan. There is NO organization. There is a somewhat faint layout, but not for the clothes themselves. Skirts, pants, tops...everything is just all mixed up.
3. The Employees: Not overly helpful, not outright terrible. They're just kind of there.
4. The Pricing: This is where they get you. Prices seem to have gone up a little since I first found out about them, but not enough to have a freak out moment over. You can get a dress for $15, a tee shirt for less than $10, and shoes for less than $30. Pricing seems comparable to similar stores like Rue 21, Wet Seal, and Charlotte Russe.
5. Product Quality: I'm half and half. I scored a cardigan from the plus-sized section that was made VERY well. It lasted forever and I still own it. Other items I've purchased have not held up as well. It's considered "Fast Fashion," so most items will need tender care, or they won't last the year.
6. Overall: The store is great for new adult aged people who are getting to play around a bit with more adult cuts and styles. It's a great place to experiment with your style and stay on trend on a budget. If you need something quick for an event or function, Forever 21 can be a great place to do it, and if you're on a budget but need outerwear, accessories, or basics, this is a good place to stop by. If you're looking for quality, investment pieces, or clothing that says, "Hey, I'm a grown *** woman," you may find this store hit or miss, and mostly a miss. For supplementing a wardrobe or beauty collection, I'd say it's worth a stop inside. Otherwise, I find that it's generally not worth the headache the store causes. I prefer to shop in other places at this point, but I do still sometimes wander inside.