Dawn to Dark Use Once a Day for All Day Hold. Fixodent denture adhesive gives you a long, strong hold that lets you enjoy life without limitations. Fixodent neutral denture adhesive cream is a denture adhesive intended to stick the denture to the gum so that denture dislodgements are minimized. Fixodent guarantees strong, long holding power so you can laugh, talk, eat and drink with comfort and confidence. It helps hold your dentures strong all day, helps stop food particles from getting under your dentures and provides comfort by cushioning the dentures. No Zinc Added*. Fixodent & Forget It! *Contains up to 0.2% zinc as a result of shared manufacturing lines.