My, i used this stuff for years and years until the price became outrageously expensive. With some research and learning how to use this computer, i have found similar products that i have tried both. one is from japan, which is not quite like this stuff and has a tingle, price is kinda high for such a small tube and shipping takes to long. Then there's a new company Comfort Lining very very close to cushion grip, just doesn't last as long as cushion grip once did. But the comfort part in the comfort grip is astounding to my gums. The cleanliness to it is also effortless.