*Rinse hair thoroughly for at least 1 minute. Apply 5-7 pumps to the crown of head and 8-10 pumps to nape/back of head. Massage vigorously into scalp for 2-3 minutes. Then add an extra splash of water to help evenly distribute through the ends *Now add 5-10 pumps through the mid-shafts and ends to thoroughly cleanse and hydrate the hair. The more product you use the better the results. *Rinse thoroughly and completely for 1-2 minutes by massaging your scalp and running your fingers through to the ends.