when they say firm hold they mean it! They are not joking around. This is it, girls. The best hairspray out there. I have used Pantene, John Freida, Wella and many more but this is the one I recommend. If you have long hair you need to buy this. This is a holy grail product. It works on all types of hair textures. It has no strong scent and it is weightless. It lasts all night. This is perfect for weddings and birthday parties.