I don't straighten my hair much, but if I ever decided to do it again, this would be my straightener of choice. I have had mine for over seven years and it's still going strong. It gave me excellent results in one pass, something I never could do with my old flat irons. It was more than I was used to paying for a flat iron, but in the long run it wax totally worth it since I didn't have to replace it. Highly recommended!